Your company's shipping operations can be one of the most essential aspects of your business. However, you might not be aware of all the steps that you can take to maximize the results of your company's shipping strategy.
Treat Your Shipping Boxes As Advertising Opportunities
Your shipping boxes can represent an invaluable advertising opportunity. Your packages will be seen by many different potential customers over the course of their travels. By including branding on the exterior packaging design, you can help to expose these customers to your brand. If your company's name is not highly descriptive of what it does, you might want to include additional information, such as a tagline, to help individuals know the service your business provides.
Make Sure The Design Is Easy To Read
While many individuals will see your package as it is being shipped, they may not see it for long. This leads to an important need to make sure that the graphics on the exterior of the box can be read very quickly. Otherwise, individuals may not be able to read the packaging in time. To this end, using bold text and deep colors can help to make your message easier to read. Also, you might want to have this part of the design process handled by professionals as they will be able to balance the need to keep the design easy to read while also ensuring it has a professional look.
Be Mindful Of Where The Shipping Labels Will Be Applied
One of the considerations that you will need to factor into your decision is where the shipping labels will be placed. If you are not mindful of this reality, you might accidentally make it so that most of the design is covered by the shipping label, which can defeat the purpose. Including a marker in the exterior design where the shipping label will go is an option for reducing the risk of employees accidentally covering the design when labeling shipments.
Consider Opting For Recycled Shipping Boxes
The shipping activities of enterprises can be a major source of environmental strain and damage due to the paper and cardboard that is used for shipping boxes. Opting for shipping boxes that are made of recycled materials will allow you to reduce the environmental damage caused by shipping activities. Many custom shipping designers can accommodate clients that are wanting to use recycled materials, which can make it convenient. If you decide to use shipping boxes that use recycled materials, you may want to include information stating that the box uses recycled materials on the exterior as many customers may value using recycled materials whenever possible.